BYD Launches 17-Foot Great Tang SUV at 239,900 Yuan to Challenge Luxury EV Rivals
Updated
Updated · Bloomberg · Jun 17
BYD Launches 17-Foot Great Tang SUV at 239,900 Yuan to Challenge Luxury EV Rivals
3 articles · Updated · Bloomberg · Jun 17
Summary
239,900 yuan ($35,500) is the starting price for BYD’s new Great Tang, a seven-seat SUV that went on sale in China on Wednesday.
At 17 feet long, it is BYD’s largest electric vehicle yet under its namesake brand, giving the carmaker a bigger entry in the premium SUV segment.
BYD said the launch is aimed at taking on luxury EV rivals with a more affordable offering, and the price came in below what the company had previously planned.
Xi’an hosted the unveiling of the model, also called the Datang, as BYD pushes further upmarket in China’s increasingly crowded electric-vehicle market.