Pinterest Launches Ask Pinterest App and 3 AI Ad Tools as Cannes Lions Spotlights AI
Updated
Updated · TechCrunch · Jun 17
Pinterest Launches Ask Pinterest App and 3 AI Ad Tools as Cannes Lions Spotlights AI
3 articles · Updated · TechCrunch · Jun 17
Summary
Pinterest unveiled “Ask Pinterest,” a limited-access standalone app that lets users shop and discover products through natural-language, chatbot-style queries instead of traditional search.
The app is built on Pinterest’s Taste Graph and can use saved Pins and Boards to keep context across sessions, helping with more complex tasks such as planning a dinner party or furnishing a room.
Alongside the consumer app, Pinterest rolled out 3 advertiser-focused AI offerings: a U.S. beta Ads Manager assistant, global Performance+ creative optimization, and MCP infrastructure for third-party agentic campaign tools.
The push lands ahead of Cannes Lions, where AI for marketers is a central theme, and as Google, ChatGPT, Meta and Shopify all race to capture shopping discovery through AI.