Butterfield Market Caps Viral $11 Dot Cakes at 2 Per Ticket as 1,280 Arrive Twice Weekly
Updated
Updated · Fox News · Jun 17
Butterfield Market Caps Viral $11 Dot Cakes at 2 Per Ticket as 1,280 Arrive Twice Weekly
1 articles · Updated · Fox News · Jun 17
Summary
Butterfield Market has introduced a ticket system for Dot Cakes, limiting each customer to two as long lines form before restocks and the desserts routinely sell out.
Millions of TikTok and Instagram views over the past three to four weeks drove the surge, turning the sprinkle-covered cakes into a social-media craze.
About 1,280 cakes reach Butterfield’s two Upper East Side stores every Wednesday and Sunday, but owner Joelle Obstaz said demand still outstrips supply.
The $11 cakes are made by Dot Cakes, a mother-daughter business in Roslyn, New York, and the buzz has drawn visitors from outside Manhattan and even abroad.
For the market, founded in 1915, the craze shows how a century-old New York grocer is adapting traditional operations to viral online demand.