Wirecutter Flags Early Prime Day 2026 Deals Ahead of June 23 Sales
Updated
Updated · The New York Times · Jun 15
Wirecutter Flags Early Prime Day 2026 Deals Ahead of June 23 Sales
3 articles · Updated · The New York Times · Jun 15
Summary
June 23 Prime Day promotions are already spilling into the market, and Wirecutter highlighted early discounts available now across Amazon rivals including Walmart, Target, and Best Buy.
Wirecutter said Prime Day has expanded far beyond Amazon since it first covered the event in 2015, with competing retailers turning it into a broader summer shopping push.
The roundup spans dozens of categories—from tech and TVs to mattresses, kitchen gear, beauty products and air conditioners—focusing only on items that met Wirecutter testing standards and price thresholds.
That screening reflects a broader warning for shoppers: not every advertised markdown is worthwhile, making selectivity central as retailers ramp up promotions ahead of the main June 23 event.