SEGA Unveils Sonic DNA Figure on June 23 for 35th Anniversary at Shibuya PARCO
Updated
Updated · Saiga NAK · Jun 16
SEGA Unveils Sonic DNA Figure on June 23 for 35th Anniversary at Shibuya PARCO
3 articles · Updated · Saiga NAK · Jun 16
Summary
June 23 marks the world debut of SEGA’s “SONIC THE HEDGEHOG DNA FIGURE” at SEGA STORE TOKYO in Shibuya PARCO, a limited-time display tied to Sonic’s 35th anniversary.
The figure uses “DNA Figure” technology—designing and synthesizing DNA from a character’s defining traits—to present Sonic’s essence in a new form rather than as a conventional figurine.
SEGA says the DNA blueprint reflects traits including Sonic’s blue body, boost speed, free-spirited personality, spin ability and inability to swim, with explanatory panels shown alongside the figure.
A concept video on Sonic’s official YouTube channel will also screen at the venue, extending SEGA’s broader 35th-anniversary push with new fan projects worldwide.