TM Roh is expected to visit BOE in China by month-end to try to finalize OLED panel supply for the Galaxy S27, potentially shifting at least the base model away from Samsung Display.
Rising component costs are driving the move, with Samsung seeking cheaper sourcing for flagship phones while protecting margins and avoiding major price increases.
A BOE deal would mark the first time a flagship Galaxy phone uses a Chinese OLED panel, extending Samsung’s recent use of outside display suppliers beyond low-end and mid-range devices.
BOE and Samsung may also discuss TV panels after settling their patent dispute, with Samsung expected to resume purchases and buy as many as 5 million LCD panels from BOE in 2026.