PwC Sees European AUM Reaching $48.5 Trillion by 2030 as Luxembourg Climbs to $10.4 Trillion
Updated
Updated · Delano.lu · Jun 16
PwC Sees European AUM Reaching $48.5 Trillion by 2030 as Luxembourg Climbs to $10.4 Trillion
1 articles · Updated · Delano.lu · Jun 16
Summary
$48.5 trillion in European assets under management by 2030 is PwC’s latest forecast, up from $35 trillion in 2024, implying 5.6% annual growth and as much as $67 billion in extra sector revenue.
Luxembourg is expected to outpace the wider market, with domiciled assets rising to $10.4 trillion from $6.9 trillion at a 7.2% annual rate, reinforcing its role as a key European fund hub.
93% of European asset managers have faced profitability pressure over the past five years, so PwC says growth will favor four models: global giants, ultra-efficient manufacturers, distribution platforms and niche specialists.
Nearly €10 trillion sitting in low-yield bank accounts, an 18% equity fund participation rate versus 55% in the US, and pension reform are seen as major forces pushing more household savings into markets.
Private markets could generate $105.2 billion in revenue by 2030, while 45% of managers already see tokenised assets as a growth driver—two shifts PwC says could further benefit Luxembourg.
Can Europe fund its future if its financial markets are increasingly controlled by American asset managers?
As private markets open to everyday investors, are we creating new opportunities or just new, hidden risks?
Will tokenisation truly revolutionize finance or just build a more complex system with the same winners?
Asset Management 2030: Luxembourg’s Strategic Rise Amid $200 Trillion Global AUM, AI, and ESG Transformation
Overview
The global asset management sector, overseeing over US$120 trillion in assets, is experiencing major transformation driven by technological advancements and changing investor expectations. While financial advisory institutions saw stable growth in assets under management (AUM) from 2018 to 2024—with a spike in 2021 and a decrease in 2022—digital investments showed even more volatility during this period. Looking ahead, both digital investment and financial advisory growth rates are expected to slow. These trends highlight how technology and shifting investor needs are reshaping the industry, requiring asset managers to adapt quickly to remain competitive.