Amazon Cuts Smart Plug to $13, 48% Off Ahead of Prime Day 2026

Q: Is this $13 smart plug a true bargain, or should you wait for even deeper discounts when Prime Day officially begins?

Yes — for Alexa users, $13 is already a strong bargain, and waiting may not yield a meaningfully better deal. The Amazon Smart Plug is selling for about half its usual $25 price, and reporting around this offer says it is the lowest seen outside past Prime Day or Black Friday events. That matters because Amazon-branded devices often hit their best prices during major sales, but this early deal is already in that range. There is still a chance the price dips slightly once Prime Day officially starts on June 23. Experts note that some Prime Day discounts deepen during the event, and Amazon’s own hardware is one of the categories most likely to see aggressive cuts. But there is no clear evidence this specific plug will fall much below $13, and prices can change quickly or sell out. The better question is whether this is the right plug for you. If you already use Alexa and just want simple on/off control for lamps, fans, or a coffee maker, $13 is an easy buy. It is compact, simple to set up, and well suited to routines in the Alexa app. If you want energy monitoring or compatibility beyond Alexa, waiting could make sense because competing smart plugs from TP-Link, Govee, or others sometimes fall into the $8 to $15 range during big sales and may offer more features. So, if you want a basic Alexa-only smart plug, buy now. If you want broader compatibility or extra features, compare alternatives during Prime Day.

Q: How does Amazon's basic plug compare to rivals offering energy monitoring for a similar price?

Amazon’s Smart Plug is a good low-cost buy for Alexa households, but it is weaker than similarly priced rivals if energy tracking matters. At the early Prime Day price of $13, Amazon’s plug is competitive for simple automation: on/off control, Alexa voice commands, and routines for lamps, fans, or coffee makers. Its main strengths are easy setup and tight Alexa integration. But it does not monitor electricity use, and it is limited to the Alexa ecosystem. That is where rivals offer more value. Models such as TP-Link’s Tapo P110M or P125M and the Emporia smart plug add energy monitoring at roughly the same per-plug cost, especially when discounted or sold in multipacks. Those plugs can show power consumption over time, estimate running costs, and help users schedule devices to cut waste. For shoppers trying to lower electricity bills or track high-use devices, that is a meaningful advantage Amazon’s plug does not provide. Some competitors also support more platforms. Tapo’s Matter-enabled plugs work with Alexa, Google Home, Apple HomeKit, and SmartThings, making them more flexible for mixed smart-home setups. Emporia also supports Alexa and Google. By contrast, Amazon’s plug is best suited to people already committed to Alexa and who only want basic automation. So the trade-off is simple: Amazon’s plug is a strong bargain for straightforward Alexa control, but rivals at a similar price are often the better pick if you want energy monitoring and broader compatibility.

3 articles · Updated · ZDNet · Jun 16

$13 gets shoppers Amazon's Smart Plug ahead of Prime Day 2026, matching the lowest price the reviewer says they have seen during past Prime Day or Black Friday promotions.
The 48% discount lands before Amazon's June 23-26 sale window, after the company moved Prime Day forward from its usual second week of July.
The indoor plug works only with Alexa over 2.4 GHz Wi-Fi, letting users add voice, app and routine-based control to devices such as lamps, coffee makers and grow lights.
Amazon has not guaranteed how long the offer will last, though the report says the deal will likely remain available through June 26 unless it sells out or expires earlier.