Updated
Updated · TechCrunch · Jun 16
Rivian Cuts Hundreds of Jobs, Less Than 2%, After R2 Deliveries Begin
Updated
Updated · TechCrunch · Jun 16

Rivian Cuts Hundreds of Jobs, Less Than 2%, After R2 Deliveries Begin

3 articles · Updated · TechCrunch · Jun 16

Summary

  • Hundreds of Rivian employees were laid off about a week after the EV maker started delivering its R2 SUV, with the cuts affecting less than 2% of staff.
  • Rivian said the restructuring hit service and customer-facing teams, including sales and marketing, as it tries to boost efficiency and scale profitably.
  • The layoffs mark at least Rivian's fourth workforce reduction since early 2024 and come after the company delayed its target for a first profit in 2027.
  • About $30 billion in cumulative losses and heavy spending on autonomous-driving development have increased pressure, even after Uber agreed to invest up to $1.25 billion and buy as many as 50,000 R2s for robotaxis.

Insights

With layoffs aimed at profitability, can Rivian's new R2 model truly secure its future in the competitive EV race?
Once a top poacher of Tesla talent, what does Rivian's new hiring caution signal for the auto-tech industry's future?