İmeceMobil Reaches 150,000 Turkish Farmers, Cutting Field Checks to 45 Minutes
Updated
Updated · Microsoft · Jun 16
İmeceMobil Reaches 150,000 Turkish Farmers, Cutting Field Checks to 45 Minutes
1 articles · Updated · Microsoft · Jun 16
Summary
150,000 monthly active users now use İmeceMobil’s website and app, which combines satellite crop analysis, hyperlocal weather alerts, input purchasing and loan applications on Microsoft Azure.
45 minutes is all one western Türkiye farmer said he now needs for checks that once took three to four hours, while another said the app helps spot water stress, time fungicide use after rain and monitor orchards remotely.
80 metric tons of blueberries are expected this summer at Pınar Ünsal’s seven-hectare farm, where she credits the app with supporting a data-driven approach that saves money and improves yields.
400 meters was the depth of a well drilled in 2024 on Oğuzhan Özacar’s farm, up from 150 meters in 2014, underscoring why tools that curb overwatering and fertilizer waste matter as water and energy costs rise.
$14.6 billion in AI investment is projected across Türkiye, the Middle East and Africa by 2028, placing the farming app’s growth within a wider regional push to use AI for productivity.