Updated
Updated · The New York Times · Jun 16
EF Ultimate Break Launches 12-Day Croatia Trip Inspired by Emily Henry Novel
Updated
Updated · The New York Times · Jun 16

EF Ultimate Break Launches 12-Day Croatia Trip Inspired by Emily Henry Novel

2 articles · Updated · The New York Times · Jun 16

Summary

  • EF Ultimate Break will offer a 12-day Croatia itinerary this summer modeled on Emily Henry’s “People We Meet on Vacation,” with stops in Dubrovnik and Split plus an island cruise.
  • The trip is part of a new BookTok-inspired series aimed at travelers who want to follow a story’s setting and plot rather than a film or TV location.
  • Book-linked travel is gaining traction: Skyscanner said 55% of travelers have booked or would consider a trip inspired by a book.
  • Vrbo has branded the trend “readaways,” reporting 91% of respondents showed interest in trips centered on reading and relaxing, underscoring literary travel’s broader rise.

Insights

After trips for books and films, what pop culture trend will inspire the next travel craze?
As 'book-cations' boom, how can literary hotspots avoid being ruined by their own popularity?
Does visiting a book's setting expand a reader's imagination or ultimately confine it?