Verizon Launches $45 Simplicity Plan and 3% Loyalty Rewards, Scrapping $40 Upgrade Fees
Updated
Updated · 9to5Mac · Jun 16
Verizon Launches $45 Simplicity Plan and 3% Loyalty Rewards, Scrapping $40 Upgrade Fees
3 articles · Updated · 9to5Mac · Jun 16
Summary
Verizon paired a new loyalty push for existing users with switcher-focused plans, offering 3% back in Verizon Dollars starting in July and ending activation and upgrade fees.
The carrier said the overhaul targets a common complaint that attractive deals favor new subscribers, pitching simpler pricing and equal access to its top 5G network.
Simplicity starts at $45 a month, with a $30-per-line promotional rate for switchers, including unlimited 5G Ultra Wideband, 10GB of hotspot data, Canada and Mexico roaming, and satellite texting.
Verizon One targets new customers with a combined mobile-and-home package at $70 a month, taxes and fees included, on a single bill.
The moves extend Verizon's broader customer-retention effort as it tries to improve subscriber growth in a fiercely competitive U.S. wireless market.