Canada Proposes Privacy Law to Curb Higher Prices From Personal Data, Stopping Short of a Full Ban
Updated
Updated · Bloomberg · Jun 15
Canada Proposes Privacy Law to Curb Higher Prices From Personal Data, Stopping Short of a Full Ban
3 articles · Updated · Bloomberg · Jun 15
Summary
Monday’s bill would tighten Canada’s privacy rules by limiting how businesses use personal data to charge some consumers more, a practice the government calls surveillance pricing.
The Carney government said the overhaul is meant both to curb data-driven price discrimination and to give individuals greater control over their personal information.
Artificial Intelligence Minister Evan Solomon said the legislation would restrict surveillance pricing rather than ban it outright, leaving some use of personal data in pricing still permissible.
Canada plans a powerful new digital watchdog, but can one agency effectively regulate AI, online safety, and data privacy?
As North America cracks down on 'surveillance pricing,' will businesses face a confusing patchwork of new digital regulations?
With new laws targeting algorithmic pricing, are we ending unfair practices or killing personalized online deals?
Canada’s 2026 Privacy Bill Targets Algorithmic Surveillance Pricing: New Rules, Global Context, and Consumer Impact
Overview
In June 2026, the Canadian federal government will introduce a new privacy bill to overhaul private-sector privacy law, directly targeting the growing problem of surveillance pricing. This practice lets companies set prices for goods and services by deeply analyzing personal data, which is seen as a major invasion of privacy and often harms vulnerable groups. Previous attempts to update privacy laws failed, but this new bill aims to address these concerns by increasing regulation and transparency. The goal is to protect Canadians from unfair pricing and data misuse, reflecting rising public and political demand for stronger digital privacy protections.