Siebert Financial Launches Rich Behavior for 30 Miami Influencers, Targeting a 25 Million-Follower Niche
Updated
Updated · InvestmentNews · Jun 15
Siebert Financial Launches Rich Behavior for 30 Miami Influencers, Targeting a 25 Million-Follower Niche
1 articles · Updated · InvestmentNews · Jun 15
Summary
June 18 marks the debut of Siebert Financial’s Rich Behavior series in Miami, where about 30 women influencers will get training on stocks, ETFs, retirement accounts and money-market basics.
Siebert is using the event to reach a fast-growing client pool of young creators who often earn six figures a month but still lack tax planning, retirement savings and formal business structures.
Natasha Howe, Siebert’s vice president of wealth management, said roughly 75% of attendees are not yet clients; a CPA on Siebert’s team will advise on LLC setups and tax efficiency.
The invited creators — including Xandra Pohl, Gracey Boor and Caitlin Sarian — have more than 25 million combined followers, giving Siebert a channel to spread financial-literacy content beyond the event itself.
The quarterly series comes as influencer economics scale up — Forbes said the top 50 creators made $720 million in 2024 — and as Siebert’s advisory fees rose 35% to $1 million in the first quarter.