Knicks championship merchandise became Fanatics' top-selling title gear across all sports in the first 24 hours after New York ended its 53-year NBA drought.
Sales have already more than doubled Fanatics' previous NBA champion benchmark — the LeBron James-led Lakers in 2020 — and are on pace to surpass the 2016 Cubs for total championship sales.
Fanatics pushed the surge with more than 300 championship-branded products, from $45 locker-room T-shirts and hats to a $10,000 Swarovski crystal leather jacket.
Long lines at the NBA Store in New York City underscored how a long-awaited title and the city's huge fan base combined to fuel the merchandising frenzy.