Steam Next Fest Flags Generative AI in 10 of 16 Featured Demos
Updated
Updated · Kotaku · Jun 15
Steam Next Fest Flags Generative AI in 10 of 16 Featured Demos
2 articles · Updated · Kotaku · Jun 15
Summary
10 of 16 games checked on Steam Next Fest’s main hub carried developer disclosures that generative AI was used in the game or its marketing.
Those warnings appeared across algorithmically surfaced hub listings and popular demos, suggesting the disclosures are not limited to one user’s personalized recommendations.
Developers’ notices often said AI was used because small teams lacked resources, or only for limited assets later reviewed and edited by humans.
The pattern points to broader pressure on indie creators as Steam’s crowded marketplace and tighter budgets make generative AI harder to resist.