Updated
Updated · CNET · Jun 15
Smart TV Subsidies Undercut Dumb TV Appeal as 50-Inch Nonsmart Sets Still Cost $230
Updated
Updated · CNET · Jun 15

Smart TV Subsidies Undercut Dumb TV Appeal as 50-Inch Nonsmart Sets Still Cost $230

1 articles · Updated · CNET · Jun 15

Summary

  • $230 buys one of the few larger nonsmart TVs still on sale in 2026, and Geoff argues that price does not justify hunting for a “dumb” set.
  • Google and Amazon help make smart TVs cheaper by paying manufacturers to preload streaming software, flipping the assumption that removing internet features should lower the price.
  • 40-inch-and-smaller nonsmart models remain available, but they are mostly cheap LCDs with weak picture quality; larger options are largely limited to no-frills brands such as Sceptre.
  • Commercial displays and used older TVs can avoid smart features, yet they often cost more, look worse, or bring reliability and compatibility trade-offs.
  • For buyers worried about privacy, the simpler workaround is to buy a smart TV, update it once, and keep it off Wi-Fi.

Insights

Why has the simple, non-connected television become a luxury good that is more expensive than its smarter counterparts?
Is the technology inside our smart TVs secretly 'dumbing down' the shows we love to watch?
How is your TV viewing data fueling a $340 billion ad industry, and what control do you truly have?