Updated

Updated · today.lorientlejour.com · Jun 13

Taher and Kazandjian Build Superpowders Into Multimillion-Dollar Brand From $12,000

Updated

Updated · today.lorientlejour.com · Jun 13

Taher and Kazandjian Build Superpowders Into Multimillion-Dollar Brand From $12,000

1 articles · Updated · today.lorientlejour.com · Jun 13

$12,000 was enough for Youssef Taher and Andy Kazandjian to launch Superpowders in 2023, a startup that has since grown into a multimillion-dollar wellness brand.
Superpowders was created to bring wellness products to Lebanon and the wider region, giving the founders a clear market focus from the outset.
The company’s rise highlights how a small initial investment can scale quickly in the regional wellness sector.

Sources

Left100%

How did a $12k startup become a wellness giant amid unproven health claims and industry safety alerts?

With a major supplement recall ongoing, can consumers in the Middle East trust the booming 'superfood' trend?

As wellness apps face user drop-off in Lebanon, how can new brands build lasting customer loyalty?

1 total

Left100%