Three red cards and a string of VAR interventions turned the World Cup opener between Mexico and South Africa into an instant online meme factory.
Referee Wilton Pereira Sampaio drew much of the attention after his communication of VAR decisions left South African players visibly puzzled.
Azteca Stadium also produced viral fan moments, including a widely shared supporter whose identity viewers jokingly debated and spectators caught focused on a phone and camera.
With little footballing finesse highlighted in the match itself, the game's biggest impact was the flood of internet reactions it generated.