Steam Logged 120 of 338 New Games With AI Disclosures in 1 Week
Updated
Updated · PC Gamer · Jun 15
Steam Logged 120 of 338 New Games With AI Disclosures in 1 Week
3 articles · Updated · PC Gamer · Jun 15
Summary
120 of 338 games released on Steam over roughly the past week carried AI-content disclosures, based on a manual review of listings from June 9 onward.
Those disclosures ranged from limited use in store-page images to near-total AI production: Android Who Dreams of Stars listed AI for artwork, sound, story, localization and store assets.
Other examples pushed further into fully generated releases, including My Summer Love Memories and Kryonull, while several visual novels from repeat publishers were priced at $100 to $110 despite heavy AI use.
Steam says the disclosure field is meant for AI-created content shipped with and consumed in the game, yet some developers used it for art references or to stress that less than 1% of content was AI-assisted.
The tally suggests generative AI on Steam is spreading beyond translation and marketing art into music, textures and narrative, raising quality concerns and fueling a broader wave of low-effort, spam-like releases.