BCG Survey Finds 32% of CMOs Lead in Agentic Marketing as Scaling Gaps Persist
Updated
Updated · Ad Age · Jun 11
BCG Survey Finds 32% of CMOs Lead in Agentic Marketing as Scaling Gaps Persist
3 articles · Updated · Ad Age · Jun 11
Summary
32% of chief marketing officers qualify as leaders in agentic marketing in a Boston Consulting Group survey, marking early but uneven adoption of AI-driven marketing operations.
Many of the remaining CMOs are still learning how to scale the new processes, suggesting execution—not initial experimentation—remains the main hurdle.
The findings frame agentic marketing as a developing capability gap, with a minority already ahead while much of the field is still building repeatable operating models.