Searches for Italian campgrounds and holiday resorts rose 34% from 2025, with families generating 77% of booking inquiries and most travelers favoring bungalows or mobile homes over tent pitches.
Foreign demand nearly doubled its share in a year to 48% of all searches from 22%, led by Germany at 21% of overseas interest, followed by Switzerland at 8% and Austria at 6%.
Liguria drew 16% of total queries after a 64% jump, ahead of Sardinia at 14% and Tuscany at 10%, while foreign visitors preferred Sardinia, Tuscany and Veneto.
Beach costs are rising alongside that shift: Altroconsumo said 2026 fees for sunbeds and umbrellas increased 6% from last year and 24% over five summers, reaching about €368 a week in Alassio.
The price gap is feeding debate over access to Italy's coasts, with consumer advocates pushing for more public beaches and tighter oversight of private concessions after a reform petition topped 91,000 backers.