Knicks Mania Lifts Finals to Biggest TV Audience Since 2017 as Sales Surge in 5-Game Series
Updated
Updated · Bloomberg · Jun 14
Knicks Mania Lifts Finals to Biggest TV Audience Since 2017 as Sales Surge in 5-Game Series
3 articles · Updated · Bloomberg · Jun 14
Summary
A five-game Knicks run has turned New York into a spending frenzy, boosting sales of team merchandise and Knicks-themed food while even disrupting weddings.
TV audiences have risen with that wave of interest, putting this NBA Finals on track to become the most-watched since at least 2017, and possibly since 1998.
The surge came despite the series ending quickly, showing the Knicks' draw was strong enough to lift viewership and local commerce without a long Finals matchup.