Apple Eyes Sept. 9 iPhone 18 Pro Keynote, Sept. 18 Release
Updated
Updated · Forbes · Jun 14
Apple Eyes Sept. 9 iPhone 18 Pro Keynote, Sept. 18 Release
3 articles · Updated · Forbes · Jun 14
Summary
Sept. 9 is emerging as the likeliest date for Apple to unveil the iPhone 18 Pro and Pro Max, with pre-orders expected to open Sept. 11 and sales to start Sept. 18.
iOS 27’s developer beta launched on the same timetable as last year, and Apple has already set a July public beta, reinforcing expectations that the fall iPhone schedule will track the iPhone 17 cycle.
Labor Day on Sept. 7 makes a Tuesday event less likely, pushing the forecast toward Wednesday, Sept. 9; a slip to Sept. 14 or 15 remains possible but is seen as less likely.
A first foldable iPhone could be announced alongside the Pro models yet ship weeks later if technical or production issues persist, echoing Apple’s staggered iPhone X rollout in 2017.