Updated
Updated · MotorTrend · Jun 11
Rivian Targets 2028 R3 Launch After 160,000-Unit R2 Ramp
Updated
Updated · MotorTrend · Jun 11

Rivian Targets 2028 R3 Launch After 160,000-Unit R2 Ramp

1 articles · Updated · MotorTrend · Jun 11

Summary

  • Rivian now expects the R3 to be the next vehicle after the R2, with production starting in 2028 at the earliest and likely arriving as a 2029 model.
  • Scaringe said the company is deliberately slowing its cadence after launching the R1T, R1S and RCV within three months during COVID and the supply-chain crisis, choosing to focus first on clearing strong R2 demand.
  • Normal, Illinois, can build about 160,000 R2s a year on a separate line, while the Georgia plant is planned for 300,000 combined R2 and R3 units but is not expected to produce its first R2 until 2028.
  • That timeline pushes other variants back as well: R2T, R3X, RAD-tuned models and the still-undefined R4 and R5 are unlikely to reach customers before 2029.
  • Before most of those consumer models, Rivian and Uber plan to deploy 10,000 autonomous R2 robotaxis by 2028, with an option for 40,000 more in 2030.

Insights

Is Rivian's 2028 robotaxi promise a realistic tech breakthrough or a high-risk gamble for the automaker?
Will Rivian's radical cost-cutting on the R2 finally steer the company toward sustained profitability?