Crypto.com Signs OG Anunoby for New York Launch After Game 4 Winner

2 articles · Updated · Sportico · Jun 13

Less than 72 hours after OG Anunoby’s Game 4 tip-in gave the Knicks a 3-1 NBA Finals lead, Crypto.com named him a brand ambassador and launched its OG Prediction Markets platform in New York.
Crypto.com plans to kick off the campaign with a Times Square billboard this weekend, moving quickly to capitalize on Anunoby’s surge in visibility after the Finals heroics.
Anunoby’s Instagram following has jumped by more than 160,000 to over 600,000 in the past seven days, underscoring the commercial lift behind the deal.
The 28-year-old already has a Skechers deal and is trademarking an “OG” logo, while athlete-backed prediction-market tie-ups have also spread to Kalshi and Polymarket.
A Knicks title would likely push his off-court value higher still; Anunoby already earns about $750,000 annually from endorsements on top of a $37.1 million salary.