KPMG Pulls 2025 AI Report Over False Claims About 4 Organizations

3 articles · Updated · TechCrunch · Jun 13

KPMG removed its October 2025 report “Redefining excellence in the age of agentic AI” from its websites after multiple organizations said descriptions of their AI use were wrong or misleading.
GPTZero told the Financial Times the errors appeared to stem from AI hallucinations, suggesting AI helped draft a report about AI without adequate verification.
UBS, the UK’s National Health Service, Swiss Federal Railways and Transport for London all disputed claims made about their AI usage in the report.
KPMG said it is investigating and reiterated that its AI rules require human oversight, content validation and independent source checks.
The withdrawal adds to scrutiny of AI-generated corporate research after EY last month pulled a report that appeared to contain fake footnotes and hallucinations.