James Talarico Airs 30-Second Spurs Ad in Game 5 as San Antonio Trails 3-1
Updated
Updated · The New York Times · Jun 13
James Talarico Airs 30-Second Spurs Ad in Game 5 as San Antonio Trails 3-1
2 articles · Updated · The New York Times · Jun 13
Summary
A 30-second James Talarico campaign ad is set to run in the San Antonio market during Saturday’s NBA Finals Game 5 as the Democratic Senate candidate tries to tap the Spurs’ appeal.
The mostly black-and-white spot pairs images of David Robinson, Tim Duncan and Gregg Popovich with footage of Talarico teaching on San Antonio’s Westside, casting teamwork as a political message.
A campaign spokesman said the placement is part of a six-figure ad buy and would extend to Game 6 if the Spurs win Saturday; there are no plans for a Game 7 run.
The ad continues Talarico’s sports-heavy media strategy after more than $800,000 in Spanish-language spots during World Cup games and a $100,000-plus Super Bowl ad during the Democratic primary.