Updated
Updated · Rolling Stone · Jun 13
BTS to Release 2 Festa Books on Sept. 15, Extending Publishing Push Through 2027
Updated
Updated · Rolling Stone · Jun 13

BTS to Release 2 Festa Books on Sept. 15, Extending Publishing Push Through 2027

3 articles · Updated · Rolling Stone · Jun 13

Summary

  • Sept. 15 is the release date for two new BTS Festa titles: BTS Lyrics Inside and BTS Recipe Book, both issued with Running Press, CAKE Corp and BigHit Music.
  • BTS Lyrics Inside will unpack songs including “Boy With Luv,” “Spring Day” and “Yet to Come,” pairing original Korean lyrics with English translations and commentary from RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.
  • BTS Recipe Book shifts the project from music to food, using album eras to inspire Korean dishes such as fried chicken, tteokbokki and braised beef ribs.
  • Digital codes in the cookbook unlock exclusive videos, cooking tips and member commentary tied to dishes seen in RUN BTS!, Bon Voyage and In the Soop.
  • The book rollout is part of a wider publishing partnership that BTS said will continue through 2027 with additional releases still to come.

Insights

Are BTS's new books a form of cultural diplomacy or the next frontier in monetizing a global fandom?
How will BTS's new book empire redefine the business model for global music artists?