Bose QuietComfort Ultra Headphones Hit Record $379 Price, Down $70 at 3 Major Retailers

3 articles · Updated · The Verge · Jun 13

$379 is the new low price for Bose's second-generation QuietComfort Ultra headphones, with Amazon, Best Buy and Walmart all matching the $70 discount.
The cut makes Bose's travel-focused over-ears more competitive because the newer model adds stronger noise cancellation, lossless audio over USB-C and a foldable design for easier packing.
Battery life reaches up to 30 hours—6 hours longer than the first-generation version—while Bose also added Cinema Mode, improved transparency mode and automatic low-power standby.
The deal highlights Bose's push to pair premium features with broader appeal, while keeping comfort features such as soft ear cups and multipoint Bluetooth pairing.

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Is Bose's $70 price cut a temporary sale or a permanent retreat in the premium headphone war?

Does this discount make Bose the best value in premium audio, or just a more affordable luxury?

With AI audio emerging, are the 'ultra' features in today's premium headphones already becoming obsolete?