Brazil Households Cut Beef for World Cup Grills as Chicken and Pork Gain Share
Updated
Updated · Bloomberg · Jun 13
Brazil Households Cut Beef for World Cup Grills as Chicken and Pork Gain Share
1 articles · Updated · Bloomberg · Jun 13
Summary
Brazilian families gathering for Saturday’s World Cup opener are swapping beef for chicken and pork, trimming red-meat purchases for home barbecues.
Soaring beef prices in the world’s largest beef producer are driving the shift, pushing shoppers toward cheaper proteins for matchday meals.
César Visini, preparing a family watch party, stocked up on chicken and sausages instead of beef—an example of how higher prices are reshaping Brazil’s traditional grill culture.