Momfluencers Outsource 97% of Parenting Mental Load to AI, Selling Chatbots as Co-Parents
Updated
Updated · The Guardian · Jun 13
Momfluencers Outsource 97% of Parenting Mental Load to AI, Selling Chatbots as Co-Parents
1 articles · Updated · The Guardian · Jun 13
Summary
Wired reported a growing group of momfluencers are using AI chatbots to handle household planning and parenting logistics, framing them as more reliable co-parents than men.
Lilian Schmidt, a Swiss creator with a 3-year-old daughter, said she shifted 97% of her mental load to ChatGPT and now sells access to a custom GPT called Coparent.
The pitch taps a persistent imbalance at home: Schmidt said her partner does his share, but planning still falls to her because "mental load" remains treated as a female problem.
Pew’s 2023 data showed that even in roughly equal-earning marriages, women still spend more than twice as much time on housework and nearly 2 hours more a week on caregiving.
That gap is helping fuel a wider market of AI parenting courses, YouTube advice and endorsements from high-profile women pitching chatbots as productivity tools for mothers.