Updated
Updated · 9to5Google · Jun 12
Google Rolls Out Search Information Agents to $99.99 AI Ultra Subscribers
Updated
Updated · 9to5Google · Jun 12

Google Rolls Out Search Information Agents to $99.99 AI Ultra Subscribers

3 articles · Updated · 9to5Google · Jun 12

Summary

  • Google has begun rolling out information agents in AI Mode for AI Ultra users, the first “Search agents” announced at I/O 2026 and designed to monitor topics continuously.
  • The feature scans blogs, news sites, social posts and real-time finance, shopping and sports data, then delivers synthesized updates and can surface actions tied to a user’s prompt.
  • Users trigger it with prompts such as “keep me updated on” or “alert me when,” with Google highlighting apartment listings and athlete sneaker-drop alerts as examples.
  • The pitch is speed: unlike Gemini scheduled actions that run once a day or Spark checks every 15 minutes, these agents are meant to react as changes happen.
  • Information agents are live across all AI Mode languages and markets for $99.99 or $199.99-a-month AI Ultra plans, with Google AI Pro support due this summer.

Insights

Beyond a $200/month fee, how will Google monetize the insights its AI agents learn about our interests?
How will Google stop its 24/7 AI agents from being hijacked by malicious code hidden across the web?
As proactive AI decides what's important, will we lose the ability to discover information for ourselves?