Updated
Updated · New York Magazine · Jun 12
Amazon Launches 68 Early Prime Day Deals Under $50 as June 23 Sale Nears
Updated
Updated · New York Magazine · Jun 12

Amazon Launches 68 Early Prime Day Deals Under $50 as June 23 Sale Nears

3 articles · Updated · New York Magazine · Jun 12

Summary

  • 68 early Prime Day deals priced below $50 are already live on Amazon, even though the main shopping event does not begin until June 23.
  • Most of the featured items are discounted at least 20%, with some categories showing steeper cuts — fashion basics by 40% or more, tech by 30% to 50%, and select home items at half off.
  • The offers span beauty, clothing, home, tech, wellness, travel and kids' products, with brands including CeraVe, Levi's, Calvin Klein, LEGO and Melissa & Doug.
  • Some of the promotions were already running before Amazon added an "early deal" label, and several are also available at similar prices from other retailers.
  • The under-$50 roundup adds to Amazon's broader early Prime Day push, which also includes home deals advertised at up to 70% off ahead of the June 23-26 event.

Insights

With new fees and AI pricing, are Prime Day discounts a true bargain or an illusion of savings?
Will Amazon's Prime Day strategy help or harm the small businesses that rely on its marketplace?
As shoppers use AI to hunt for bargains, can Amazon's pricing algorithms stay one step ahead?