Updated
Updated · Kotaku · Jun 12
GameStop Ends 2% Pro Rewards Points as Cost Cuts Hit $25 Membership
Updated
Updated · Kotaku · Jun 12

GameStop Ends 2% Pro Rewards Points as Cost Cuts Hit $25 Membership

1 articles · Updated · Kotaku · Jun 12

Summary

  • July 15 marks the end of Pro points accrual for new GameStop members, while existing members who renew before then can keep earning points only until Aug. 15.
  • Aug. 15 is also the cutoff for all remaining points, ending a 2% rewards perk that let frequent buyers turn purchases into coupons for later discounts.
  • GameStop is keeping Pro priced at $25 a year despite removing the points benefit, adding to a program that already no longer includes a Game Informer subscription.
  • The change comes as GameStop closes stores and trims costs while physical game sales shrink against digital downloads, with some employees warning of customer backlash and urging a boycott of Pro upselling.

Insights

With its rewards program gone, can GameStop's pivot to collectibles and PC hardware replace the loyalty of its core gamers?
Is gutting its loyalty program a sign of GameStop's decline or a shrewd move in CEO Ryan Cohen's master plan?