Thursday Night Mowing League Membership Jumps 600% in 28 Days After FoxNews.com Plea
Updated
Updated · Fox News · Jun 12
Thursday Night Mowing League Membership Jumps 600% in 28 Days After FoxNews.com Plea
1 articles · Updated · Fox News · Jun 12
Summary
A 600% membership surge over the last 28 days gave the Thursday Night Mowing League a sharp boost after it appealed to FoxNews.com readers to shift lawn work off weekends.
The pitch targets more than 40 million Americans who spend about two hours mowing on the day they do lawn work, with men averaging 2 hours 15 minutes, according to U.S. labor data cited in the report.
The league frames that time as scarce life capital, arguing adults get about 2,080 Saturdays between ages 25 and 65 and only roughly 1,040 prime summer Saturdays during mowing season.
Its broader message is that mowing on Thursdays frees Saturdays for family time, while also distinguishing the group from nighttime robot mowers that have drawn scrutiny in Europe over harm to hedgehogs.