Millennials Skip Deodorant at 69% Rate as Women’s Underarm Shaving Falls to 77%
Updated
Updated · Health Digest · Jun 12
Millennials Skip Deodorant at 69% Rate as Women’s Underarm Shaving Falls to 77%
1 articles · Updated · Health Digest · Jun 12
Summary
Only 69% of Americans aged 25 to 34 use deodorant or antiperspirant, one of several millennial hygiene habits that older baby boomers find baffling.
Those habits also include embracing body hair—women’s underarm shaving fell to 77% in 2020 from 95% in 2013—and rejecting top sheets, which just 26% of Americans aged 18 to 34 call non-negotiable.
Household routines diverge too: 82% of millennials say they clean kitchens weekly versus 94% of boomers, while 74% clean bathrooms weekly versus 89% of boomers.
The gap extends beyond grooming to home habits, with millennials more likely to use paper towels instead of napkins and to favor decluttering over the boomer tendency to keep household items.