Indian Motorcycle's Anti-DEI Campaign Against Harley Tied to 1 Former Trump Official
Updated
Updated · Madison.com · Jun 12
Indian Motorcycle's Anti-DEI Campaign Against Harley Tied to 1 Former Trump Official
3 articles · Updated · Madison.com · Jun 12
Summary
A May 30 campaign attacking Harley-Davidson as a "DEI" company was engineered by a firm tied to Indian Motorcycle and involving a former Trump campaign official.
The effort was not presented as a spontaneous dealership dispute; the report links it to a company that works with influencers, suggesting a coordinated political-style pressure campaign.
Indian Motorcycle of Metro Milwaukee in Muskego is at the center of the push, which targets Harley-Davidson's corporate positioning rather than a product or pricing fight.
The disclosure adds a national political dimension to a rivalry between motorcycle brands, tying culture-war messaging to a dealership-backed attack on Harley.