Updated
Updated · The Independent · Jun 12
Jimmy Kimmel Mocks Monster Energy Sponsorship of Trump’s 92-Foot White House UFC Event
Updated
Updated · The Independent · Jun 12

Jimmy Kimmel Mocks Monster Energy Sponsorship of Trump’s 92-Foot White House UFC Event

3 articles · Updated · The Independent · Jun 12

Summary

  • Jimmy Kimmel used his Thursday monologue to deride the Monster Energy branding on Trump’s planned White House UFC card, calling the giant logo a “perfect metaphor” for the administration.
  • A 92-foot octagon stage has already been erected on the South Lawn for Sunday’s “UFC Freedom 250,” timed to Trump’s 80th birthday and the 250th anniversary of the United States.
  • Dana White has said the event will proceed even with a 46% chance of rain in Washington, underscoring how far planning has advanced for the first UFC fight on White House grounds.
  • The card itself has drawn criticism online as underwhelming, though it features Alex Pereira vs. Ciryl Gane for an interim heavyweight title and Ilia Topuria vs. Justin Gaethje.
  • White said Trump first proposed the White House fights in November 2024 after UFC 309, and the event is set to stream live on Paramount+ in the U.S. and U.K.

Insights

How will hosting a professional fighting event alter the historical and cultural use of the White House grounds?
Can a projected $30 million loss on a single event be the ultimate marketing investment for a global brand?