Bank of America, Prada Top 5 Marketing Winners and Losers List
Updated
Updated · Ad Age · Jun 11
Bank of America, Prada Top 5 Marketing Winners and Losers List
2 articles · Updated · Ad Age · Jun 11
Summary
Bank of America and Prada led this week’s marketing winners list, while Jeep, Gwyneth Paltrow and Cupshe were singled out as the biggest losers.
Bank of America was cited for resonating with Gen Z, and Prada for extending its brand into a space-suit project that gave it standout cultural reach.
Jeep, Paltrow and Cupshe landed on the losing side after a week in which their marketing efforts drew weaker momentum or negative attention.
The roundup framed the contrast as a lesson in brand relevance: youth appeal and bold partnerships lifted winners, while missteps or flat messaging hurt laggards.