Seahawks Receive Super Bowl LX Rings With 50 Diamonds and 3 Movable Features

Q: Beyond the star players, who decides which team staff receive the less valuable versions of the championship rings?

The winning team decides. In the NFL, the club has broad discretion over who gets a championship ring and what tier of ring they receive, including smaller or less expensive “B” and “C” versions for non-player personnel. That means the Seahawks’ ownership and front office, typically working with team leadership, determine which staff members beyond the star players are included. Rings commonly go not only to players, but also to coaches, trainers, executives and other staff, with the team choosing how far down the organization the awards extend. The NFL helps fund up to about 150 rings, but teams cover costs beyond that. Because the club is paying the difference, it also controls the distribution and can create multiple ring tiers. Practice squad players are generally entitled to a ring under league labor rules, though it can be a lesser-value version; for other staff, the decision rests with the organization. So, beyond the marquee players, it is not the league or the jeweler making those calls. It is the Super Bowl-winning team itself.

Q: What hidden engineering allows the Seahawks' new Super Bowl ring to mechanically transform with just one push?

The ring transforms through a hidden push-button mechanism built into the “12 Flag” on its side. When pressed, that button triggers an internal system that mechanically expands the Lumen Field arches on the ring’s top, revealing the words “WORLD CHAMPIONS” underneath. Jason of Beverly Hills said the effect depends on months of engineering and CAD development to fit moving parts inside a ring while preserving strength and finish. The mechanism is described as using multiple tiny levers and spring systems, allowing the top structure to open smoothly with a single push. That engineering is part of a broader convertible design. The ring’s top is also removable and can be worn as a pendant, and beneath it sits an authenticated piece of a football used during the season behind the number 50. Together, those features make the Seahawks’ Super Bowl LX ring one of the most mechanically complex championship rings produced to date.

Q: With rings now valued up to $1 million, what is the true cost for teams beyond the NFL's contribution?

Teams bear the vast majority of the bill once ring designs move into today’s luxury range. The NFL typically contributes only about $5,000 to $7,000 per ring for up to 150 rings, so anything above that is paid by the club. In practice, that gap is large. Modern Super Bowl rings commonly appraise in the $50,000 to $250,000 range, and some past rings have reportedly cost tens of thousands of dollars each to make. If a team orders top-tier player and coach rings anywhere near that level, the club’s out-of-pocket cost can quickly run into several million dollars across the full order. The expense is not just the headline ring for star players. Teams usually distribute rings far beyond the active roster, including coaches, trainers, executives, scouts, football operations staff and other employees. To control spending, clubs often use tiered versions — premium “A” rings for players and coaches, smaller “B” and “C” rings with fewer or imitation stones for other staff — but those still add materially to the total. What drives the cost higher is the custom engineering and luxury production. The Seahawks’ ring includes roughly 20 carats of diamonds and sapphires, removable and mechanical parts, personalized details, and months of design and hand-finishing by Jason of Beverly Hills. That makes the team’s real cost far more than the NFL subsidy: not just jewelry, but a bespoke championship project funded largely by the franchise.

3 articles · Updated · ESPN · Jun 12

Seattle held a private Thursday-night ceremony for players, coaches and staff to receive the Seahawks' Super Bowl LX championship rings.
Jason of Beverly Hills built the rings around two Lombardi Trophy replicas, 50 white diamonds for the franchise's 50th season and blue sapphires framing the Seahawks logo.
Three interactive elements set the design apart: a 12 Flag button that opens Lumen Field arches to reveal "WORLD CHAMPIONS," a removable top that becomes a pendant, and a football fragment beneath the number 50.
Inside and on the sides, the rings carry the team's title-season markers — "17 WINS," "M.O.B." and "12 AS ONE" — tying the jewelry to Seattle's championship run and team identity.