Apple Bars Siri From AI Romance, Pushing iOS 27 Utility-First Design
Updated
Updated · MacRumors · Jun 11
Apple Bars Siri From AI Romance, Pushing iOS 27 Utility-First Design
3 articles · Updated · MacRumors · Jun 11
Summary
Craig Federighi said Apple’s iOS 27 Siri is built as a practical assistant, not an AI companion, and “100 percent” will not act as a boyfriend or girlfriend.
Apple framed that stance as a rejection of chatbot models that chase engagement and personal disclosure; Federighi said Siri is designed to help users get things done, not build emotional attachment.
Greg Joswiak said Apple does not want users to become prompt experts, instead folding AI into existing iPhone features so the technology “disappears” behind the experience.
Federighi also cast privacy as a core differentiator, saying personal data stays on the iPhone under user control rather than becoming information Apple itself knows.
The remarks, made in a post-WWDC Mostly Human interview, outline Apple’s broader AI strategy as it rolls out iOS 27 changes alongside child-safety and other platform updates.