Apple Eyes $200 Billion Eyewear Market, Seeking 8.5% Share to Match Watch Success
Updated
Updated · Optician Online · Jun 8
Apple Eyes $200 Billion Eyewear Market, Seeking 8.5% Share to Match Watch Success
1 articles · Updated · Optician Online · Jun 8
Summary
$200 billion in annual eyewear sales has become Apple’s next target, with the company reportedly aiming to disrupt glasses much as it did watches.
8.5% of that market within a decade would roughly match the Apple Watch’s estimated $17 billion revenue, the benchmark behind the comparison.
Apple is said to believe its brand, industrial design, retail network and iPhone integration can persuade buyers to switch when replacing glasses.
Vision Pro remains Apple’s closest eyewear-like product, and its weak reception underscores doubts about whether the company can translate device success into prescription eyewear.