Updated
Updated · Good Morning America · Jun 11
Sephora Launches June 11-23 Beauty Sale With Up to 50% Off
Updated
Updated · Good Morning America · Jun 11

Sephora Launches June 11-23 Beauty Sale With Up to 50% Off

3 articles · Updated · Good Morning America · Jun 11

Summary

  • June 11-23 marks Sephora's Major Summer Deals event, with select beauty products discounted by as much as 50% across makeup, skin care, hair care and tools.
  • 50% off is reserved for select items such as Saie Glowy Super Skin Tint, ONE/SIZE's Cheek Clapper palette and Fenty Beauty's Brow MVP pencil, while shampoos and conditioners are up to 25% off and face moisturizers up to 20% off.
  • Brands included in the promotion span AESTURA, INNBEAUTY PROJECT, innisfree, Armani Beauty, Kérastase, Ouai and Sephora Collection.
  • Sample markdowns include Lancôme Monsieur Big Mascara at $15 from $30, Saie's skin tint at $20 from $40 and T3's SinglePass flat iron at $134.99 from $179.99.

Insights

Are deep discounts like Sephora's summer sale creating savvy shoppers or just eroding brand loyalty?
With TikTok driving beauty trends, can Sephora's big sales events still dictate what consumers buy?