Zydus Lifesciences Launches #LiverKiSuno Campaign, Warning 40% of Adults Face Fatty Liver Risk
Updated
Updated · Storyboard18 · Jun 11
Zydus Lifesciences Launches #LiverKiSuno Campaign, Warning 40% of Adults Face Fatty Liver Risk
3 articles · Updated · Storyboard18 · Jun 11
Summary
Zydus Lifesciences rolled out the second #LiverKiSuno campaign for Global Fatty Liver Day, urging earlier detection of fatty liver disease through awareness, screening and routine monitoring.
Nearly 40% of adults are estimated to be at risk, the company said, with the disease often remaining unnoticed until it has already progressed because early symptoms can be absent.
Diabetes, excess body weight and high triglycerides are central risk factors highlighted in the campaign, which asks higher-risk people to discuss liver health with doctors and consider liver scans during regular check-ups.
Actor Ashish Vidyarthi appears in campaign films that use his villain image to dramatize hidden health threats, while Zydus is pushing the initiative across YouTube, Instagram, Facebook, LinkedIn and X.