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Updated · Bloomberg · Jun 11xAI Builds Cheaper Custom AI Agent for Gopuff, Adding Voice Shopping to 1 Delivery App
2 articles · Updated · Bloomberg · Jun 11Summary
- Gopuff said Elon Musk’s xAI developed a custom AI shopping assistant for its app after SpaceX engineers worked with the company for months.
- The Go agent lets users buy products by talking to the app and also serves a visual shopping feed, expanding how customers browse and order.
- Co-CEO Rafael Ilishayev said xAI delivered the system at a lower cost than rival providers, making price a key reason Gopuff chose the partnership.
- The project shows Musk’s AI effort pushing beyond chatbots into tailored commerce tools, with delivery apps emerging as an early use case.
Insights
Gopuff's new AI promises ultimate convenience, but what is the hidden cost to consumer privacy and genuine choice? Is xAI's low-cost AI a true market disruptor or a strategic gambit to challenge its tech giant rivals? With AI now building our shopping carts, is the future of retail a battle of algorithms rather than brands?