US Midterms Eye Record $11.6 Billion in Ad Spending as Fight for Power Intensifies
Updated
Updated · Bloomberg · Jun 11
US Midterms Eye Record $11.6 Billion in Ad Spending as Fight for Power Intensifies
3 articles · Updated · Bloomberg · Jun 11
Summary
$11.6 billion in projected political ad spending would make the 2026 US midterms the most expensive such cycle on record, underscoring how fiercely parties are contesting Congress, governorships and statehouses.
The estimate points to a broad battle for power rather than a single marquee race, with campaigns pouring money into contests that can shape federal and state control.
AdImpact's projection already tops the 2024 presidential cycle, driven by competitive Senate and gubernatorial races, costly ballot measures and heavy fundraising by campaigns, parties and super PACs.