Midterm Election Ad Spending to Hit Record $11.6 Billion as Competitive Races Multiply
Updated
Updated · Bloomberg · Jun 11
Midterm Election Ad Spending to Hit Record $11.6 Billion as Competitive Races Multiply
3 articles · Updated · Bloomberg · Jun 11
Summary
$11.6 billion in midterm election ad spending is now projected for this cycle, topping the record set in the 2024 presidential race, according to AdImpact.
AdImpact tied the surge to a widening map of competitive Senate and gubernatorial contests, which is driving more campaigns and outside groups into costly ad battles.
Expensive ballot measures, including California's proposed billionaire tax, are adding another major layer of demand for political advertising.
Fundraising by campaigns, parties and super PACs has also accelerated, with newer industries such as AI and online gambling helping fuel the record forecast.