Madonna Promotes Confessions II in Surprise Times Square Appearance
Updated
Updated · Bloomberg · Jun 11
Madonna Promotes Confessions II in Surprise Times Square Appearance
3 articles · Updated · Bloomberg · Jun 11
Summary
Madonna appeared unexpectedly in Times Square last week, taking the stage from a billboard installation to promote her new album, Confessions II.
“Are you ready for this?” she told the crowd before adding, “Come on, gays. Happy Pride!” — tying the stunt to New York’s Pride-season audience.
The appearance also delivered a marketing boost for Grindr, which was linked to the event as the dating app pushes to expand beyond matchmaking into a broader gay culture hub.