Protein Coffee Gains Traction With Adults Over 40, Offering 21 Grams per Serving

2 articles · Updated · Fox News · Jun 11

Adults over 40 are increasingly turning to protein coffee as a convenient way to raise morning protein intake and support muscle maintenance without changing their daily coffee habit.
Polar Joe’s flagship blend packs 21 grams of protein and 9 grams of sugar per serving, reflecting demand from consumers who want both nutrition and speed at breakfast.
Dietitian Jamie Lee McIntyre said the drinks can help people who skip breakfast meet protein goals, but should not replace a balanced meal with fiber-rich carbohydrates and other nutrients.
The trend also reflects a broader push to shift protein consumption earlier in the day, as brands target healthy aging and convenience-focused consumers.

Sources

Is the protein coffee trend a true health solution or a convenient way to market processed supplements?

As functional coffee sales boom, can traditional craft coffee brands survive on taste and origin alone?

Beyond permits, what are the real hurdles for veteran entrepreneurs in today's competitive food and beverage market?

2 total